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Dashboard and reporting · Retail & e-commerce

Reporting dashboards for retail and e-commerce stores.

The numbers that run a business are usually scattered across a point of sale, a booking tool, an ad account, and a spreadsheet someone updates on Fridays. A custom dashboard brings them into one live view, shaped around the decisions you actually make, with alerts when something drifts. We design the metrics, connect the sources, and build the screens, working remotely from our Providence, RI studio. Shoppers judge an online store by the product page, not the homepage. Photos must load instantly, price and shipping should be visible before the cart, and checkout should accept the payment method already on the phone. We build retail and e-commerce sites where catalog, inventory, and checkout run as one connected system rather than three plugins fighting each other. For retailers and online stores, the dashboard unifies in-store and online sales, inventory levels and sell-through by SKU, average order value, return rates, ad spend by channel against attributed revenue, and email campaign performance. Reorder alerts fire when stock drops below the level you set.

Quick answer

A reporting dashboard for retail and e-commerce stores pulls live numbers from the systems you already use into one view, with role-based access, alerts, and scheduled reports. GEO Marketing Group builds custom dashboards starting around $9,000, typically $16,000, working remotely from Providence, RI for businesses across the US and Canada.

What it includes

What dashboard and reporting builds include for retail and e-commerce stores.

Live data connections to your POS, CRM, booking system, ad platforms, accounting software, or spreadsheets

Role-based views so owners, managers, and staff each see what matters to them

Charts, tables, and KPI tiles designed to be read on a phone as well as a wall screen

Scheduled email or PDF reports and threshold alerts by email or text

Filters by location, staff member, date range, and channel, with drill-down to the underlying records

Export to CSV or Google Sheets and a documented data model you own

Connects to the tools retail and e-commerce stores already use.

Dashboard and reporting builds earn their keep when they stop double entry. These are the integrations we most often scope for retail and e-commerce stores; if your stack is different, we map it in discovery.

Shopify or Stripe checkoutSquare, Shopify POS, or Lightspeed inventoryShipStationKlaviyoGoogle Merchant Center

Why retail and e-commerce stores reach for this.

Product pages load slowly on phones

Uncompressed images and a heavy theme turn a browsing session into a wait, and shoppers rarely wait for a store they have never bought from.

Inventory is wrong online

The website sells what the shop sold yesterday, and every oversold order costs a refund, an apology, and a review you did not want.

Checkout asks for too much

Forced account creation, a shipping cost revealed at the last step, and no wallet option end the purchase one screen before the sale.

Dashboard and reporting builds start from $9,000. Every project is quoted to its scope.

Concept design · Retail / e-commerce

See it for retail and e-commerce stores: Foxglove & Fern

A home-goods boutique with a clean storefront and a smooth path to checkout.

View the demo →

A concept design built to show our range for retail and e-commerce stores, an illustrative business rather than a real client.

FAQ

Dashboard and reporting builds for retail and e-commerce stores: common questions.

Why not just use Looker Studio or Power BI?

If your data already lives in sources those tools connect to and your team is comfortable in them, use them. A custom dashboard makes sense when data has to be combined from systems without ready connectors, when non-technical staff need a simple, focused view, or when the dashboard needs to trigger actions and alerts rather than only display numbers.

How fresh is the data?

It depends on the source. Webhooks and streaming sources update within seconds; systems that only offer an export API are synced on a schedule, typically every 15 minutes to once a day. Each tile shows when its data was last refreshed so nobody acts on a stale number.

Who can see the dashboard?

Whoever you decide. Access is role-based, so an owner sees every location and margin, a manager sees one location without cost data, and a wall screen in the back office shows a read-only view. Every view is served over HTTPS behind authentication.

Ready to scope a dashboard and reporting build for your retail store?

Describe the workflow in plain language: who uses it, what they need to see, and what should happen automatically. We come back with a scope, a realistic timeline, and a fixed quote.