The Growth System

One system that brings a firm inquiries it can measure.

Most law-firm marketing is sold in pieces: a website from one vendor, SEO from another, ads from a third, and nobody owns the phone. The Growth System is the whole path from search to consultation, built once, run monthly, and reported by source. It is an optional add-on after the site; setup rebuilds or refreshes the firm's site when it is not already on our stack. Measured, not guaranteed.

Ask about the Growth System →See pricing

What is in the system

Five parts, one owner.

The site

A fast, custom firm website with a page for every practice area you want cases in, written for the person searching, not for other lawyers.

Local and AI search

Google Business Profile, reviews, listings, and the content and structured data that make the firm eligible in search and citable by AI assistants.

The intake path

One clear way to ask for a consultation: form, tap-to-call, and a tracked number, with response times watched so inquiries are not lost.

Tracking

Every call and form request gets a source. Analytics, call tracking, and form events are wired before any marketing starts.

The monthly report

A plain-language report of inquiries by source, what changed, and what we do next, reviewed with you on a call. Measured, not guaranteed.

Where inquiries come from

Four sources, each tracked.

Google Search and Maps

Someone types the problem and a city. Practice-area pages, a complete Business Profile, and reviews decide whether the firm is eligible to show up. We build for eligibility and measure what happens.

AI answers

ChatGPT, Perplexity, and AI Overviews

A growing share of people ask an assistant which firm to call. Clear entities, direct answers, and structured data make a firm citable. Citations are tracked, never promised.

Referrals

Referrals and directories

A referred prospect still checks the website before calling. The site has to confirm the recommendation in ten seconds and make the next step obvious.

Paid

Local Services Ads and Google Ads

Once tracking proves which inquiries become consultations, paid placement can add volume. Spend stays in the firm's own account; we manage it for a quoted fee and report it by source.

The monthly report

What you read every month.

Every call and form request is tagged with the source it came from before any marketing starts. The report shows inquiries by source, what changed, and what we do next. We review it with you on a call. It is written for the managing partner, not for us.

Sample layout only. The columns are what a real report contains; the values are placeholders, not results.

Sample monthly case-source report layout
Source	Calls	Forms	Consults
Google Search (organic)	n	n	n
Google Maps / Business Profile	n	n	n
AI assistants (cited)	n	n	n
Referral / direct	n	n	n
Local Services Ads (if running)	n	n	n

Pricing

Setup once, then a monthly retainer.

Every engagement is quoted in writing. These are the published anchors.

Growth System setup

Starting at

$7,500

Open-ended above the anchor; most scopes are quoted near $10,000

A new or rebuilt firm website on our stack, or a facelift when the current site has good bones
A page for every practice area you want cases in, written for the person searching
Google Business Profile cleanup, categories, and a review request process
One consultation request path: form, tap-to-call, and tracked phone number
Call and form tracking wired to analytics so each inquiry has a source
A baseline report of where the firm stands before the retainer starts

Growth System retainer

Starting at

$2,500/mo

Published range $2,500 to $6,000 per month; most scopes are quoted near $3,500 per month

Local SEO for the practice areas and cities the firm actually serves
Google Business Profile posts, review workflow, and listing accuracy
AI-search content: direct answers, clear entities, and structured data
Intake monitoring: response times, missed calls, and form follow-through
Care plan included: hosting, updates, security, and content edits
A monthly case-source report in plain language, reviewed on a call

Founding firm offer

Our first three law firms get 30% off the Growth System retainer for six months in exchange for a named case study and reporting rights.Growth System retainer: from $2,500/mo becomes from $1,750/mo for 6 months

See it first

See your firm's new site before you pay.

Tell us the firm, the practice areas, and the city. We design a concept homepage for the firm at a private link, free and with no obligation. You judge the work on your own site, not on a portfolio.

If you like it, we build the full site at a published fixed price. The Growth System, our optional add-on for search, intake tracking, and monthly reporting, comes after the site and only if you want it.

Get a free concept for your firm →

What we do not do

No guaranteed rankings, calls, or cases. We measure and report; we do not promise.
No markup on ad spend. Ads run in your own account and are managed for a quoted fee.
No referral fees and no case brokering. We are a marketing and web studio, not a lead seller.
No lock-in. Every account is in the firm's name and stays with you.

GEO Marketing Group is a marketing and web studio, not a law firm. Nothing on this site is legal advice, and we do not take referral fees on cases.

Questions

What managing partners ask first.

Do you guarantee cases?

No, and you should be wary of anyone who does. We build the system, measure every inquiry by source, and report it to you monthly. Rankings, calls, and signed cases depend on your market, your practice area, your intake, and the person searching. What we can promise is the work, the tracking, and an honest report.

What does the Growth System cost?

Setup starts at $7,500 and covers the site, practice-area pages, Business Profile cleanup, the intake path, and tracking. The retainer runs $2,500 to $6,000 per month depending on how competitive your practice area and metro are. Every engagement is quoted in writing. See pricing for the full picture.

How long until we see anything?

Setup is scheduled in the written quote, typically a few weeks depending on whether the site is rebuilt or refreshed. Tracking reports from day one, so you see inquiries by source in the first month. Search visibility usually takes several months to move, and we say so up front rather than promising a timeline we cannot control.

Do we own the website and the accounts?

Yes. The site, domain, analytics, Business Profile, call tracking, and any ad accounts are set up in the firm's name. If you leave, everything stays with you.

Do you still build websites for businesses that are not law firms?

We do. Custom websites, online stores, web apps, and care plans are all still available. Law firms are where we run the full Growth System, as an optional add-on after the site. Chris builds every concept and every site himself.

Do you run ads?

From month two, once tracking has shown which inquiries turn into consultations. Google Local Services Ads and Google Ads are managed for a quoted fee; the ad spend is billed to your own account, never marked up.

See your firm's new site first.

The Growth System comes after the site. Tell us the firm and we design a concept homepage for it, free and with no obligation. Already have a site you like? Ask about the system directly.

Get a free concept for your firm →Ask about the Growth System