Editorial & research standards.

Sources and evidence

We prefer original research, official product documentation, government or standards publications, and direct statements from the organizations responsible for a system. Articles list their material sources so readers can inspect the evidence. When we draw an inference from those sources or describe our own experience, we identify it as such instead of presenting it as a universal result.

Authorship and professional review

Every insight has a named author with a dedicated profile, and GEO is responsible for the claims it publishes. We credit a lawyer, accountant, or other specialist as a reviewer only when that person actually reviews the piece. Content about regulated professions is general marketing information, not legal, tax, accounting, or other professional advice.

Accuracy, updates, and corrections

We check links and material claims before publication. When guidance or evidence changes, we revise the article and show a visible updated date. If you spot a factual error, emailchris@geomarketinggroup.org. We will review it and correct material errors rather than silently preserve an outdated claim.

Software and AI-assisted work

Software tools may help organize research, test links, analyze site output, or improve a draft. They are not treated as sources. GEO remains responsible for checking primary sources, removing unsupported claims, and correcting the published text when needed.

Commercial context

GEO is a web design and marketing business, and an article may link to a relevant GEO service. We do not present illustrative portfolio concepts as client results, and we do not publish paid rankings or affiliate recommendations without a clear disclosure.