Pricing

Published prices. A free concept first.

Every engagement starts with a free concept homepage. Below are the starting prices for the build that follows; every quote is fixed in writing before work starts.

Step one, before any price

Free concept homepage. Free, no obligation.

Tell us about your business and we design a concept homepage for it at a private link, free and with no obligation. Like it, and we build the full site at a fixed price.

It is emailed to you, usually within three business days. You judge the design of your own site before a single dollar changes hands, and if you do not want to go further you owe nothing.

Get my free concept →See concept examples

What the concept includes

1A real homepage design in your industry, with your name, services, and city
2A private link you can share with partners or staff
3A short note on what we would build next and what it would cost

Never part of a concept

Claims about your business we cannot verify; copy stays placeholder until you supply it
Stock photos of people presented as your team
Any obligation to buy

Starting prices

What each build starts at.

One-time builds, from a small Launch site made straight from your approved concept to a custom web app. Each starting price is the floor for the simplest version of that scope; the written quote is the number you plan around.

Websites and web apps

One-time builds, each quoted in writing after the free concept homepage. The starting price is the floor for the simplest version of that scope.

01 · Launch site

One-time

Starting at

$2,500

Open-ended above the anchor; most scopes are quoted near $3,000

Best for: A business that liked its free concept and wants a small, fast site live soon.

Up to five pages built from your approved concept homepage
Mobile-first design in your colors and type, no template
Contact or quote form wired to your inbox
Titles, descriptions, and structured data on every page
One round of revisions before launch
Launched on hosting you own, with the source handed over

Moves the quote: Page count beyond five; Copywriting when you do not have content ready; Booking, menus, galleries, or other features beyond a form; Logo or brand work.

Get a written quote →Start with a free concept

02 · Website facelift

One-time

Starting at

$3,500

Open-ended above the anchor; most scopes are quoted near $5,000

Best for: A site with solid bones that looks dated, loads slowly, or is awkward on a phone.

Design refresh: type, color, spacing, and imagery brought up to date
Mobile-first layout rebuilt so pages work well on phones and tablets
Speed pass: image, script, font, and hosting fixes for faster loads
Clear calls to action and contact paths on every page
Useful pages and working URLs kept where the structure allows
Launch on accounts in your name, with every login handed over

Moves the quote: Number of page templates that need redesigning; Whether copy and photography are reused or refreshed; How much cleanup the existing platform and hosting need.

Get a written quote →Start with a free concept

03 · Custom website

One-time

Starting at

$8,000

Published range $8,000 to $30,000; most scopes are quoted near $12,000

Best for: A business that needs a new site or a clean rebuild with real content, integrations, and a search foundation it owns outright.

Discovery call and a written, fixed scope before any design work
Custom design built around your business, not a purchased theme
Hand-built pages that are fast by default, with clean, crawlable markup
On-page SEO, analytics, and structured data set up from day one
Forms, booking, or store checkout wired to a measurable contact path
Redirect map, launch checklist, and post-launch monitoring

Moves the quote: Page count and how many distinct templates the design needs; Copywriting, photography, and branding work included in the scope; Store, booking, multilingual, or integration features.

Get a written quote →Service details

04 · Custom web app

One-time

Starting at

$30,000

Open-ended above the anchor; most scopes are quoted near $45,000

Best for: Portals, booking systems, dashboards, calculators, and member areas that a brochure site cannot do.

Scoping workshop and a clickable prototype of the key flows
Custom application code on a modern, secure, documented stack
Accounts, roles, and permissions for staff and customers
Integrations with the CRM, payment, or scheduling tools you already use
Automated tests, a staging environment, and repeatable deploys
Handoff with source code, documentation, and admin training

Moves the quote: Number of user roles and screens; Third-party systems the app has to talk to; Data migration, reporting, and compliance requirements.

Get a written quote →Service details

Every project is quoted to a written scope. These are published starting points, not a fixed quote.
You own the finished site, domain, content, and accounts outright, on every tier.
We measure calls, form requests, and consultations by source, but cases, rankings, and traffic are never guaranteed.
Prices are in US dollars. Starting-at figures are the floor for the simplest version of each scope.

What affects price

Six things that move a quote up or down.

None of these are hidden fees. They are the honest reasons two businesses asking for "a website" can be quoted different amounts, and each one shows up as its own line in your written quote.

Page count

How many pages the site needs

A Launch site covers the core pages built from your concept. Every additional service, location, team member, or product line is another page to design, write, and connect, which is the most common reason a quote moves up.

Content readiness

Whether the words and photos exist yet

When you have copy and images ready, we place them. When you do not, we write the pages and source imagery, and that work appears as its own line in the quote so you can see exactly what it costs.

Features beyond a form

Booking, menus, galleries, stores, portals

A contact or quote form is included in every build. Online booking, a store with checkout, a members area, or an app-like tool each add design and engineering time, and they are the line between a Launch site, a custom website, and a web app.

Integrations

The systems the site has to talk to

Payments, scheduling, a CRM, an email platform, or an existing database each have to be connected and tested end to end. The more tools in that chain, the more setup work the quote has to cover.

Brand work

Whether a logo or identity comes first

Most builds use the colors and type you already have. If there is no logo yet, or the brand needs a refresh before the site can be designed, that is scoped separately and quoted alongside the build.

Migration

Content, URLs, and search history to carry over

Moving an existing site means mapping old pages to new ones, redirecting every URL that has earned links, and carrying content across without losing what search engines already trust. A fresh site with no history skips this step.

After launch

Care plans. Optional, monthly, scoped in writing.

A website is a one-time build. Keeping it fast, safe, and current is ongoing work, so it is billed monthly, never folded into the build price, and never required.

Care Plan · recurring

Hosting, updates, security, backups, edits.

Starting at $99 per month

Managed hosting, software and dependency updates, security monitoring, backups, and a monthly allowance of content edits, so your site stays fast and current without you thinking about the technical side. Tiers depend on hosting needs and edit volume.

Essentials. Managed hosting, SSL, firewall, backups, software updates, uptime monitoring, and email support.$99/mo
Growth. Everything in Essentials plus a monthly block of content edits, priority support, and quarterly performance tune-ups.$199/mo
Premium. Everything in Growth plus a larger monthly edit block, a staging copy for safe changes, conversion and SEO health checks, and quarterly roadmap check-ins.$299/mo

Care Plan details

Or run it yourself

You own the site either way.

A care plan is not required to launch or to own your site. If you prefer to host and maintain it yourself or with your own team, we hand over everything with documentation: the source, the domain, the hosting account, and every login, all in your name.

Law firms on the Growth System retainer already have the care plan included.

Optional add-on

For law firms: the Growth System.

A law firm gets the same free concept and the same fixed-price site as any other business. The Growth System is an optional add-on after launch: one setup, then a monthly retainer that runs local search, Google Business Profile, AI-search content, and intake tracking for the practice areas and cities the firm serves. We measure calls, form requests, and consultations by source; cases and rankings are never guaranteed.

Growth System details Practice-area concepts

Growth System for law firms

An optional add-on after the site: one setup, then a monthly retainer sized to the practice area and metro. Both are quoted together in writing, and the retainer includes the care plan.

01 · Growth System setup

One-time

Starting at

$7,500

Open-ended above the anchor; most scopes are quoted near $10,000

Best for: A law firm that wants its website, search presence, and intake set up as one measured system.

A new or rebuilt firm website on our stack, or a facelift when the current site has good bones
A page for every practice area you want cases in, written for the person searching
Google Business Profile cleanup, categories, and a review request process
One consultation request path: form, tap-to-call, and tracked phone number
Call and form tracking wired to analytics so each inquiry has a source
A baseline report of where the firm stands before the retainer starts

Moves the quote: Whether the current site is rebuilt or refreshed; Number of practice areas and office locations; Call tracking, intake, and CRM tools that have to connect.

Get a written quote →Growth System details

02 · Growth System retainer

Billed monthly

Starting at

$2,500/mo

Published range $2,500 to $6,000 per month; most scopes are quoted near $3,500 per month

Best for: A firm with the setup in place that wants the system run, measured, and improved every month.

Local SEO for the practice areas and cities the firm actually serves
Google Business Profile posts, review workflow, and listing accuracy
AI-search content: direct answers, clear entities, and structured data
Intake monitoring: response times, missed calls, and form follow-through
Care plan included: hosting, updates, security, and content edits
A monthly case-source report in plain language, reviewed on a call

Moves the quote: How competitive the practice area and metro are; Number of practice areas and locations covered; Content volume each month.

Get a written quote →Growth System details

Limited founding offer

Founding firm offer: 30% off the retainer for our first 3 law firms.

GEO is a new studio with no published client list yet. Our first three law firms get 30% off the Growth System retainer for six months in exchange for a named case study and reporting rights.

That is how we build published proof for the Growth System, and it is the only reason the discount exists. It runs for 6 months on the Growth System retainer.

Growth System retainerfrom $2,500/mo from $1,750/mo

Ask about a founding seat →See practice areas

What we ask in return

1A named case study we can publish, with monthly numbers we both sign off on
2Permission to report the engagement as it goes, including the slow months
3Two introductions to firms you think we could help

Limited to 3 law firms, first come first served. This is a real limit, not a countdown timer: when the seats are filled we remove the offer from this page. Terms are confirmed in your written quote before you commit.

Pricing FAQ

Questions about cost, billing, and the offer.

Is the concept homepage really free?

Yes. There is no charge and no obligation. Tell us about the business and we design a concept homepage for it at a private link, usually within three business days. If you do not want to go further, you owe nothing. The details are on the concept page.

Why "starting at" instead of a fixed menu price?

Because two businesses asking for "a website" rarely need the same thing. The starting price tells you the floor for the simplest version of that scope so you can decide quickly whether we are in range. Your written quote is then fixed for the agreed scope; if the scope changes mid-project we re-quote the change before continuing rather than sending a surprise invoice.

How does billing work?

Projects are billed in milestones agreed in the written quote, not by the hour. Care plans and the Growth System retainer are billed monthly and scoped in writing before they start. Hosting, domains, and any paid third-party services are set up in your name so you always keep control of them.

What if my budget is below the starting price?

Say so on the concept or quote form and we will give you an honest answer. Sometimes a smaller Launch site, a phased build that starts small, or a template platform is the right call for now. Our custom vs templates comparison lays out when each one makes sense.

What does the founding firm offer include?

Our first three law firms get 30% off the Growth System retainer for six months in exchange for a named case study and reporting rights. It runs for 6 months on the Growth System retainer. We confirm the terms in your written quote before you commit, and the offer closes when the 3 seats are filled. No countdown, no pressure.

Ready for a number you can plan around?

Start with a free concept homepage, or tell us about the project. We reply within one business day with next steps; the written quote follows once the scope is agreed. No obligation either way.

Get my free concept →Get a written quote