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Custom apps · Dashboard and reporting

Dashboard and reporting development.

The numbers that run a business are usually scattered across a point of sale, a booking tool, an ad account, and a spreadsheet someone updates on Fridays. A custom dashboard brings them into one live view, shaped around the decisions you actually make, with alerts when something drifts. We design the metrics, connect the sources, and build the screens, working remotely from our Providence, RI studio.

Quick answer

A reporting dashboard pulls live numbers from the systems you already use into one view, with role-based access, alerts, and scheduled reports. GEO Marketing Group builds custom dashboards starting around $9,000, typically $16,000, working remotely from Providence, RI for businesses across the US and Canada.

What it does

Dashboard and reporting, in plain language.

A reporting dashboard pulls the numbers your business already produces, from sales, bookings, forms, ad accounts, or spreadsheets, into one live view your team can read at a glance. It replaces the monthly export-and-reformat ritual with charts and tables that update themselves. Alerts tell you when a number moves before you go looking.

Starting at

from $9,000

A planning anchor, not a quote. Most dashboard and reporting projects land near$16,000, and the scope of roles, integrations, and automation sets the final fixed number.

What dashboard and reporting builds include

Live data connections to your POS, CRM, booking system, ad platforms, accounting software, or spreadsheets

Role-based views so owners, managers, and staff each see what matters to them

Charts, tables, and KPI tiles designed to be read on a phone as well as a wall screen

Scheduled email or PDF reports and threshold alerts by email or text

Filters by location, staff member, date range, and channel, with drill-down to the underlying records

Export to CSV or Google Sheets and a documented data model you own

How we build it

The stack behind dashboard and reporting builds.

We build dashboards as a Node service that syncs data on a schedule into Postgres, with an Astro or React front end rendering charts in the browser, cached queries for speed, role-based access on top of your existing login where one exists, and scheduled jobs that email reports and alerts.

See the pattern in action

Portfolio pieces are concept designs for illustrative businesses, not real clients. Tools are live and free to use.

FAQ

Dashboard and reporting builds: common questions.

Why not just use Looker Studio or Power BI?

If your data already lives in sources those tools connect to and your team is comfortable in them, use them. A custom dashboard makes sense when data has to be combined from systems without ready connectors, when non-technical staff need a simple, focused view, or when the dashboard needs to trigger actions and alerts rather than only display numbers.

How fresh is the data?

It depends on the source. Webhooks and streaming sources update within seconds; systems that only offer an export API are synced on a schedule, typically every 15 minutes to once a day. Each tile shows when its data was last refreshed so nobody acts on a stale number.

Who can see the dashboard?

Whoever you decide. Access is role-based, so an owner sees every location and margin, a manager sees one location without cost data, and a wall screen in the back office shows a read-only view. Every view is served over HTTPS behind authentication.

Ready to scope your dashboard and reporting build?

Describe the workflow in plain language: who uses it, what they need to see, and what should happen automatically. We come back with a scope, a realistic timeline, and a fixed quote.