Cost guide · Retail & e-commerce
What a retail store website costs.
Shoppers judge an online store by the product page, not the homepage. Photos must load instantly, price and shipping should be visible before the cart, and checkout should accept the payment method already on the phone. We build retail and e-commerce sites where catalog, inventory, and checkout run as one connected system rather than three plugins fighting each other. For retail and e-commerce stores, a custom website from GEO Marketing Group starts around $5,000, most scopes are quoted near $12,000, and larger builds reach $30,000, with every project fixed in writing before work begins.
Quick answer
A retail store website from GEO Marketing Group typically costs between $5,000 and $30,000, with $12,000 the planning midpoint most retail store scopes are quoted near. The figure moves with page count, the features retail and e-commerce stores need, and connections to tools such as Shopify or Stripe checkout, Square, Shopify POS, or Lightspeed inventory, ShipStation, Klaviyo, or Google Merchant Center. Every project is quoted to a written scope, and you own the finished site outright.
The range
The numbers we quote retail and e-commerce stores from.
Starts around
$5,000
A focused build with the essentials in place.
Typically quoted near
$12,000
Where most retail store scopes land once the pages, forms, and integrations they need are included.
Larger scopes reach
$30,000
More templates, content written from scratch, or functionality beyond a brochure site.
Published starting points and a planning midpoint, not a historical average and not a fixed quote. Every retail store project is quoted to a written scope.
What moves the quote
The features retail and e-commerce stores usually need.
Each of these is real design and build work. Including one moves the quote toward the top of the range; deferring one, or already having it, moves the quote down.
- →Product pages with zoomable images, variants, live stock status, and shipping cost shown before the cart
- →Checkout with Apple Pay, Google Pay, and guest checkout, running on Shopify or Stripe behind the scenes
- →Inventory sync with your point of sale (Square, Shopify POS, or Lightspeed) and local pickup by location
- →Category pages with filters and search that update without a page reload
- →Abandoned-cart and order emails through Klaviyo or Shopify Email, plus a Google Merchant Center product feed
- →Product schema, image compression on upload, and pre-rendered pages so the catalog stays fast
Integrations that add scope
Connecting the site to what retail and e-commerce stores already run on.
A handful of integrations is routine and priced into most scopes. A tangle of older systems takes more care, and we say so in the quote rather than discovering it later.
- Shopify or Stripe checkout
- Square, Shopify POS, or Lightspeed inventory
- ShipStation
- Klaviyo
- Google Merchant Center
Get a number
Turn the range into a figure for your retail store.
See what a build at this level looks like:Foxglove & Fern, a concept design for an illustrative retail store, not a real client. Or readwhy retail and e-commerce stores need a purpose-built siteandevery cost guide.
FAQ
Retail store website cost: common questions.
Why is there a range instead of one price for a retail store website?
What pushes a retail store website toward the top of the range?
Is there a cheaper way for a retail store to get online?
Want a fixed quote for your retail store website?
Tell us what your retail store needs the site to do and which customer actions matter most. We come back with a written scope, a realistic timeline, and a fixed price.