Membership site · Fitness & wellness
Membership sites for gyms and fitness studios.
A membership site is a business you own: the content or community behind the login, the billing relationship, and the member list itself. We build membership platforms that handle tiers, recurring payments, gated content, and member profiles without a third-party platform taking a cut or setting the rules. Working remotely from our Providence, RI studio, we scope, prototype, and build for organizations across the US and Canada. Nobody joins a gym from a homepage slider. They join because the schedule was easy to read, the trial offer was clear, and signing up took less time than lacing a shoe. We build fitness and wellness websites that put the timetable, pricing, and first-visit details up front and connect sign-ups to the membership platform you already run. For gyms and studios, membership is the core product: monthly and annual plans, class-pack credits, freezes, family add-ons, waivers, and check-in at the door, with billing that retries failed cards and tells the front desk who is behind. Members book classes against the entitlements their plan includes.
Quick answer
A membership site for gyms and fitness studios puts content, tools, or community behind a login with tiers, recurring billing, gated access, and renewals that run themselves, on a platform you own rather than rent. GEO Marketing Group builds custom membership platforms starting around $10,000, typically $18,000, working remotely from Providence, RI.
What it includes
What membership site builds include for gyms and fitness studios.
Membership tiers with recurring billing, trials, coupons, and upgrades through Stripe
Gated content: articles, videos, downloads, courses, or tools unlocked by tier
Member profiles and an optional searchable member directory
Events, RSVPs, and members-only registration with capacity limits
Automated onboarding, renewal reminders, and failed-payment recovery emails
Admin reporting on signups, cancellations, and revenue by tier, with CSV export
Connects to the tools gyms and fitness studios already use.
Membership site builds earn their keep when they stop double entry. These are the integrations we most often scope for gyms and fitness studios; if your stack is different, we map it in discovery.
Why gyms and fitness studios reach for this.
The schedule is a screenshot
A weekly image or a PDF timetable is unreadable on a phone and out of date by Tuesday, so prospects message the studio to ask what is on.
Pricing is hidden behind a contact form
People want the number before they visit. A form gate sends them to the studio down the road that publishes its memberships.
Sign-up jumps to a clunky portal
The site looks great, then drops people into an unstyled booking page on another domain, where a share of them quietly stop.
Membership site builds start from $10,000. Every project is quoted to its scope.
Concept design · Fitness
See it for gyms and fitness studios: Forge Athletic Club
A high-energy gym with class schedules and a punchy join flow.
A concept design built to show our range for gyms and fitness studios, an illustrative business rather than a real client.
More for gyms and fitness studios
FAQ
Membership site builds for gyms and fitness studios: common questions.
Should I build a custom membership site or use a platform like Patreon or Kajabi?
How does recurring billing and renewal work?
Can I migrate existing members from another platform?
Ready to scope a membership site build for your gym or fitness studio?
Describe the workflow in plain language: who uses it, what they need to see, and what should happen automatically. We come back with a scope, a realistic timeline, and a fixed quote.