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Cost guide · Fitness & wellness

What a gym or fitness studio website costs.

Nobody joins a gym from a homepage slider. They join because the schedule was easy to read, the trial offer was clear, and signing up took less time than lacing a shoe. We build fitness and wellness websites that put the timetable, pricing, and first-visit details up front and connect sign-ups to the membership platform you already run. For gyms and fitness studios, a custom website from GEO Marketing Group starts around $3,500, most scopes are quoted near $7,000, and larger builds reach $14,000, with every project fixed in writing before work begins.

Quick answer

A gym or fitness studio website from GEO Marketing Group typically costs between $3,500 and $14,000, with $7,000 the planning midpoint most gym or fitness studio scopes are quoted near. The figure moves with page count, the features gyms and fitness studios need, and connections to tools such as Mindbody or Mariana Tek, Zen Planner or Glofox, ClassPass listings, Stripe recurring billing, or Google Business Profile. Every project is quoted to a written scope, and you own the finished site outright.

The range

The numbers we quote gyms and fitness studios from.

Starts around

$3,500

A focused build with the essentials in place.

Typically quoted near

$7,000

Where most gym or fitness studio scopes land once the pages, forms, and integrations they need are included.

Larger scopes reach

$14,000

More templates, content written from scratch, or functionality beyond a brochure site.

Published starting points and a planning midpoint, not a historical average and not a fixed quote. Every gym or fitness studio project is quoted to a written scope.

What moves the quote

The features gyms and fitness studios usually need.

Each of these is real design and build work. Including one moves the quote toward the top of the range; deferring one, or already having it, moves the quote down.

  • Live class schedule pulled from Mindbody, Mariana Tek, Glofox, or Zen Planner
  • Memberships, class packs, and intro offers on one page with a sign-up button beside each option
  • Trial or first-visit booking that completes inside the site, with payment taken on the spot
  • Coach and instructor profiles with certifications and the classes each one teaches
  • Location page with parking, what to bring, and a photo walkthrough of the space
  • Waiver and intake form that saves to your membership platform before the first visit

Integrations that add scope

Connecting the site to what gyms and fitness studios already run on.

A handful of integrations is routine and priced into most scopes. A tangle of older systems takes more care, and we say so in the quote rather than discovering it later.

  • Mindbody or Mariana Tek
  • Zen Planner or Glofox
  • ClassPass listings
  • Stripe recurring billing
  • Google Business Profile

FAQ

Gym or fitness studio website cost: common questions.

Why is there a range instead of one price for a gym or fitness studio website?

Because two gyms and fitness studios rarely need the same site. A focused build with the essentials sits near $3,500. Most gyms and fitness studios land near $7,000 once the pages, forms, and integrations they actually use are in scope. The top of the range, $14,000, is for larger sites with custom functionality, more content, or several integrations. Whatever the scope, the price is fixed in writing before work starts.

What pushes a gym or fitness studio website toward the top of the range?

Usually one of three things: more pages and templates to design, content that has to be written or photographed from scratch, or functionality beyond a brochure site, such as booking, a client area, or connections to Mindbody or Mariana Tek, Zen Planner or Glofox, ClassPass listings, Stripe recurring billing, or Google Business Profile. Each is real work, so each is scoped and priced rather than bundled in and hoped for.

Is there a cheaper way for a gym or fitness studio to get online?

Yes, and sometimes it is the right call. A website builder can be enough for a new gym or fitness studio that is testing an idea, provided it loads well on phones and lets you control titles, redirects, and structured data. If the current site has good bones, a website facelift starts at $3,500. We tell you which option fits before we quote anything.

Want a fixed quote for your gym or fitness studio website?

Tell us what your gym or fitness studio needs the site to do and which customer actions matter most. We come back with a written scope, a realistic timeline, and a fixed price.