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Law firms · Criminal defense

Websites for criminal defense firms

A criminal defense prospect is searching at the worst hour of the worst week, usually on a phone, sometimes for a spouse or a child who has just been arrested. Speed and discretion matter more than polish: the firm that answers at two in the morning and explains the next step is usually the one that gets hired. The system is built around that phone ringing and someone picking up.

Kessler Criminal Defense concept design for a criminal defense firm

Concept design: Kessler Criminal Defense is an illustrative firm, not a client

How they search

How a criminal defense prospect finds a firm.

  • 1They search at night from a phone, often for someone else, and call the first firm that picks up.
  • 2The search is the charge plus the county ("DUI attorney Travis County"), not a firm's name, because most of them have never needed a defense lawyer before.
  • 3Privacy shapes the decision: they want to know what happens next and what it costs before they give a name, and they will not fill out a long form.

What we do differently here

What the site and the optional Growth System do for criminal defense.

  • A page for each charge category you defend, written around what happens in the first seventy-two hours and reviewed by your attorneys before it goes live
  • An after-hours intake path: tap-to-call on every screen, a tracked line that rings through to whoever is on call, and a two-field form for people who cannot talk yet
  • Business Profile hours, categories, and attributes set for after-hours eligibility, with a review process that respects client confidentiality
  • Call tracking that logs the hour and source of every inquiry, so you can see how many calls arrive after six in the evening and whether they were answered
  • Answer-first content on bail, arraignment, and what a consultation covers, structured so AI assistants can cite the firm accurately

The system

The same five parts, tuned for criminal defense.

The site comes first, at a fixed price from your approved concept. The Growth System is an optional add-on after launch: setup from $7,500, then a monthly retainer. How the Growth System works.

01

The site

02

Local and AI search

03

The intake path

04

Tracking

05

The monthly report

Questions

What criminal defense firms ask us.

Our clients do not want to leave reviews. How do we compete in the map pack?

That is common in this practice area, and we do not push clients to post. The review process asks at the right moment, makes it easy, and accepts that many will decline. Eligibility also depends on categories, hours, citations, and the pages behind the profile, so reviews are one lever among several. Map-pack visibility is measured monthly, not guaranteed.

Can the site say we are available around the clock if a service answers overnight?

If a person answers and the firm calls back promptly, many firms are comfortable saying so; the wording is your call and your state bar's rules apply. What we add is tracking of whether after-hours calls are actually answered, with the misses in the monthly report, because an unanswered call at two in the morning is usually lost.

Will people find us for the charge, not just "criminal lawyer"?

That is the point of a page per charge category. Whether those pages rank depends on the county, the competition, and how long they have existed; we report search visibility by page and by query each month, measured, not guaranteed.

Other practice areas

GEO Marketing Group is a marketing and web studio, not a law firm. Nothing on this site is legal advice, and we do not take referral fees on cases.

See your criminal defense firm's new site first.

A concept homepage for your criminal defense firm at a private link, free and with no obligation. Like it, and we build the full site at a fixed price.